Mercedez-Benz & Fashion

     In my experience, visionary design never goes out of style

Fashion can be faddish or fashion can be forever. When fashion is forever, it's known by sophisticated construction, elegant execution, and a forward-thinking timelessness—the same qualities for which Mercedes-Benz is known. Indeed, a Mercedes-Benz isn't merely the product of engineers; it's the product of the fashion designers and their experiments with silk, cashmere, banana wood, and other exotic materials. Mercedes-Benz is inexorably tied to couture and it sponsor over 30 fashion-related events across five continents, supporting the fashion industry through its constant reinventions.

                                       http://www.mbusa.com/mercedes/events/fashion

Twice a year, the world's fashion luminaries descend upon New York for an eight-day, eight-night, four-runway event: Mercedes-Benz Fashion Week. Since 2007, Mercedes-Benz has been the title sponsor of New York's fashion week because of a belief shared with the fashion industry that standards are set by those who innovate and show leadership in their respective fields. this has putted Mercedes-Benz in the map as brand awareness campaign.

At each Fashion Week, Mercedes-Benz and a special designer collaborate on a project complementing the latest automobiles on display that season, showing their features. Mercedes-Benz Fashion week has generated a well profound exposure through the world; this event targets publics who are in the upper class, fashion lovers, and publics who have class, as we know that the brand Mercedes-Benz deals with class. 

What Makes Car Brands So Cool In Social Media?

 

Often wonder why the German car BMW is the biggest brand in facebook page in the outomobile industry?

The brand BMW has grown and adopted to social and digital marketing. Social Media has changed how car brand interact with their target publics, as digital media is taking over and also the fact that publics are adopting fast to digital media rather than traditinal media. BMW brand has changed the way they interact with their target publics by using social media platforms to their adventage.

 The German car brand BMW is the biggest Facebook Page in the automobile industry. It has gained about a million fans from February 2012, reaching 9 million fans at the beginning of March 2012 see the graph at, www.socialbakers.com



Adopted from:www.socialbakers.com

BMW brand has a very high budget for their marketing campaigns and activities which enables them to present their car models in beautiful high quality visuals, commercials and videos. Facebook Timeline is all about storytelling and storytelling is all about pictures when it comes to social media.

The BMW Facebook Page encourages its fans to post pictures and share their driving experience in return for the brand´s latest news, information and entertainment. What can we learn from the Facebook industry leader? How do car brands engage their fans.

BMW aims to create social networks through as many channels it can by benefiting from social and digital marketing. It has released several mobile apps, for example The Ultimate Drive app provides users with road maps where they can mark their favourite drives, leave tips and rate roads. Communities based on hobbies or passions like cars tend to be very strong and loyal.

So ask yourself why you don't love BMW brand, and also here is the latest 4 series BMW coupe 2014.