Often wonder why the German car BMW is the biggest brand in facebook page in the outomobile industry?
The brand BMW has grown and adopted to social and digital marketing. Social Media has changed how car brand interact with their target publics, as digital media is taking over and also the fact that publics are adopting fast to digital media rather than traditinal media. BMW brand has changed the way they interact with their target publics by using social media platforms to their adventage.
The German car brand BMW is the biggest Facebook Page in the automobile industry. It has gained about a million fans from February 2012, reaching 9 million fans at the beginning of March 2012 see the graph at, www.socialbakers.com
Adopted from:www.socialbakers.com
BMW brand has a very high budget for their marketing
campaigns and activities which enables them to present their car models in
beautiful high quality visuals, commercials and videos. Facebook Timeline is
all about storytelling and storytelling is all about pictures when it comes to social
media.
The BMW Facebook Page encourages its fans to post
pictures and share their driving experience in return for the brand´s latest
news, information and entertainment. What can we learn from the Facebook
industry leader? How do car brands engage their fans.
So ask yourself why you don't love BMW brand, and also here is the latest 4 series BMW coupe 2014.
Organisations should start to take into account the power of Social media, and what it can do to maximise the brand and to reach more target public's. It also maximise its profits. The initial motive for businesses is to create profits at the end of the day, so social media can be used as one of the tools to do that if it is used efficiently.
ReplyDeleteMy point exactly, companies must start to take note of social media because things are changing in the business industry. They must adopt or they will perish.
DeleteWell it's in the blood and veins of each and every brand to consider using social media this days. We live in the modern social media days, where everything tends to be simple when informing people using social media. Which is very good because, organisations get a platform to lialise with both their internal and external stakeholders. In terms of updating them about each and every activity and information of the organisation. It does work and it increases sales of the organisation as well.
ReplyDeleteI do agree with you on that , social media gives both stakeholders and the organisations a platform to interact with each other. This makes organizations to know what their target public's want from them.
ReplyDeleteI personally think that it is advisable for companies to do a proper research on to which best suitable social media platforms they will use to promote their products , because not all social media platforms will be beast suitable for all products and brands.
ReplyDeleteI concur with you Jackie fully. Branding is everything, it's how an organisation position their brands to be preeminent that counts "duplicating" is sooooo unethical.
ReplyDeleteTo add on your comment Themba, I also think is best for organisations to stick on their objectivs, and not change to somethings because your compatators are changing.
DeleteConsistence is what most organisations need. BMW has done a great job so far. Mr Jackie, research is the most crucial thing organisations should do so that they can find suitable platforms for different audiences.
ReplyDeleteI have to say that achieving what BMW has achieved with its Facebook page calls for the PR practitioner and marketer to know their target publics intimately. With the knowledge of what your target publics needs and wants are, one can generate content that will give fruitful results for the brand.
ReplyDeleteTrue that Kamo, this remarkable achievement made BMW brand to be on the map, when it comes to using social media effectively.
DeleteThat was a great strategy because facebook is used by a lot of people, and they will be able to target and reach a large number of audiences.
ReplyDeleteMy point exactly, because Facebook its a social media platform where many public's use on a daily bases. To me it was a killer PR strategy, that's why organisations can't survive without Public Relations.
DeleteThis is totally a great marketing strategy for companies to advertise their brands or product on social media which I think is advisable for other companies to do so too because social media advertising makes it even much easier to evaluate the number of your followers and people who like the add or brand/product.
ReplyDeleteI fully agree with you on that one mate, hence it also gives the company encouragement of using more social media for advertisements.
DeleteExpanding the brand start with good marketing, using all channels available in place to distribute the awareness and apart fom traditional mdia the social media is one of the poerful tools to used if you want to reach mass audiences and build a strong brand.
ReplyDeleteI think it is all about social media campaigns and the way you present your brand i liked the points you have discussed in here nice blog post.
ReplyDelete