In my experience, visionary design never goes out of style
Fashion can be faddish or fashion can be forever. When fashion is forever, it's known by sophisticated construction, elegant execution, and a forward-thinking timelessness—the same qualities for which Mercedes-Benz is known. Indeed, a Mercedes-Benz isn't merely the product of engineers; it's the product of the fashion designers and their experiments with silk, cashmere, banana wood, and other exotic materials. Mercedes-Benz is inexorably tied to couture and it sponsor over 30 fashion-related events across five continents, supporting the fashion industry through its constant reinventions.
Twice a year, the world's fashion luminaries descend upon
New York for an eight-day, eight-night, four-runway event: Mercedes-Benz
Fashion Week. Since 2007, Mercedes-Benz has been the title sponsor of New
York's fashion week because of a belief shared with the fashion industry that
standards are set by those who innovate and show leadership in their respective
fields. this has putted Mercedes-Benz in the map as brand awareness campaign.
At each Fashion Week, Mercedes-Benz and a special designer collaborate on a project complementing the latest automobiles on display that season, showing their features. Mercedes-Benz Fashion week has generated a well profound exposure through the world; this event targets publics who are in the upper class, fashion lovers, and publics who have class, as we know that the brand Mercedes-Benz deals with class.
Thank you for the post Rudzani, I think it is very clever of mercedes Benz to grow their brand equity by assosiating it with fashion as fashion is a fast growing industry and to top it up Mercedez get to show case their latest cars. I like.
ReplyDeleteTrue that, it also creates more exposure to their brand and increases more public's for their products.
DeleteI concur with Siphosethu, it's a very lucrative marketing notion. I also like.
ReplyDeleteFor sure man, that's a killer marketing strategy.
DeleteI think the "Mec" developers are doing something very good because whatever happens to the economic situations, "Mec" seems to never gets affected, even by the economic recession.
ReplyDeleteI agree with you on that one Mr Mankayi, because organisations must always make sure where their business is situated or positioned
DeleteI think for a beand to be successful it needs to have something which they do and others don't do, something which will make a brand to stand out.
ReplyDeleteYes, for brands to succeed in the competitive business world we find ourselves in today. There must be something special about a particular brand.
ReplyDeleteMercedes Benz is really amazing in providing us with the most innovative and more than realistic products in automobile industry without any compromise on the look..
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